SEO Services for Hotels & Hospitality Businesses (UK)
Strategic SEO for hotels that want to increase direct bookings, improve visibility, and reduce reliance on online travel agents.
I help UK hotels and hospitality businesses attract the right guests through organic search, using clear, ethical SEO strategies designed for long-term growth.
SEO Built for the Hospitality Industry
Hotel SEO is different from general SEO.
Guests search in very specific ways — by location, amenities, season, and intent. Visibility at the right moment can directly impact occupancy, revenue, and booking quality.
My approach focuses on helping your hotel appear when potential guests are actively planning stays, comparing options, and ready to book.
What’s Included in My Hotel SEO Services
- Keyword research focused on hotel, location, and guest intent
- On-page SEO for hotel and accommodation websites
- Local SEO and Google Business Profile optimisation
- Technical SEO to improve speed, usability, and crawlability
- Content strategy for destinations, rooms, and experiences
- Clear reporting focused on visibility and direct enquiries
My Hotel SEO Process
Experience, Ethics & Transparency
All SEO work is handled directly by me.
I don’t outsource, use templates, or chase short-term tactics. My focus is on sustainable SEO that supports your hotel’s reputation, guest experience, and long-term revenue.
You’ll always know what’s being done and why.
If you want to improve your hotel’s visibility and attract more direct bookings through search, I’d be happy to discuss your goals.
Book a consultation to see whether hotel SEO is the right next step.
About Me & Why I Work With Hotels
I’ve always been interested in how people discover places, make decisions, and form impressions online — particularly in the hospitality sector, where trust and timing play such an important role.
Hotels are often judged long before a guest arrives. The website, search results, and the clarity of information all shape whether someone feels confident enough to book. That’s what draws me to hotel SEO. It’s not about chasing clicks, but about helping the right people find the right place at the right moment.
I work as an independent consultant, handling all strategy and implementation myself. That means I take the time to understand each hotel properly — its location, its audience, its seasonality, and what actually makes it appealing to guests. No two hotels are the same, and I don’t believe SEO should be treated as a template exercise.
I’m particularly interested in working with independent hotels and smaller hospitality businesses. Many of them offer a fantastic guest experience but struggle to compete online with larger chains or third-party booking platforms. Thoughtful SEO can help level that playing field, improving visibility while supporting direct bookings and long-term growth.
I approach hotel SEO carefully and ethically, focusing on clarity, usability, and sustainable improvement rather than shortcuts. My aim is always to build something that works over time and supports the reputation you’ve worked hard to create.
If you value clear communication, transparency, and a considered approach to online growth, you’ll likely find my way of working a good fit.
As An Independent Web Design & SEO Consultant, I Help Businesses Get Found, Get Trusted, And Get Customers